OUR HISTORY

The concept on which the whole image is based and the modes of action implemented around “iampizza” is easy and quick to read, but, at the same time, it has its roots in the deepest and most archetypal history of man.
“All the world on a pizza”, is a simple phrase designed to contain not only food products but also knowledge, innovations, ideas, concepts and physical products from the most different origins and uses, precisely because, only through an artistic modality, “on a pizza “can contain the entire universe.

The city of Palermo, since the time of the Phoenicians, has made the ability to change according to the flows, both people and, of course, ideas, are one of it’s main strengths. This mixture, typical of the “port-cities”, that also unites with Naples, has been combined in a natural and organic way, also in the way of living and thinking of the inhabitants. Not in an antinomical contrast between, for example “East” and “West”, as you could easily think, but in a fusion that takes, on both sides, and creates a pizza capable of integrating ingredients of all kinds, mixing flavors (and concepts) from very distant geographical areas.

On this assumption it becomes simpler and clearer to resolve the aspect related to the franchise: the commercial affiliation hides in itself, like every model, the winning aspects. But, for obvious reasons, also some obscure aspects that have made failed attempts, if not in the face of huge economic investments, a large part of the commercial experiments in this sense. In terms of union, franchising, understood as a relationship of collaboration between entrepreneurs , manages to avoid the immediate production of cultural distance that, by default, is established between the store and the city. This is because, from the outset, we rely on something that naturally brings together the citizens of every city in the world: the will to make their lives better.

OUR HISTORY

I am Pizza